Expertise
Director of Strategy | LONGEBLACK, Crownelock
CEO | LONGEBLACK
About this Course
Rigorous ascent to luxury dominion through sequential levels. Foundations forge global command to portfolio supremacy. Live luxury client engagements. Exclusive placements crown top performers.
01-Core
Branding Foundations
Branding Foundations
Mohamed Samman, Director of Strategy, Longeblack
Mohamed Samman, Director of Strategy, Longeblack
In this foundational level, uncover branding's true essence: how perceptions, emotions, and positioning transform products into trusted empires beyond mere logos. Grasp essential disciplines, recognition, trust, heritage mapping, market segments, and consumer psychology, that define brand architecture. By the end, craft your own brand concept or dissect any marque's core appeal, building impeccable groundwork for entrepreneurs or entry-level brand command.
This course is delivered in person to ensure immersive, hands-on instruction and direct interaction with the instructor.
In this foundational level, uncover branding's true essence: how perceptions, emotions, and positioning transform products into trusted empires beyond mere logos. Grasp essential disciplines, recognition, trust, heritage mapping, market segments, and consumer psychology, that define brand architecture. By the end, craft your own brand concept or dissect any marque's core appeal, building impeccable groundwork for entrepreneurs or entry-level brand command.
This course is delivered in person to ensure immersive, hands-on instruction and direct interaction with the instructor.
8 weeks, 1 session/week, 2 hours/session, 16 hrs mastery.
8 weeks, 1 session/week, 2 hours/session, 16 hrs mastery.
Admission Requirements
Basic computer literacy
Lecture content and assessments delivered in English; bilingual presentation (English and Arabic). Reading and comprehension sufficient for engagement
No prior branding experience required.
Basic computer literacy
Lecture content and assessments delivered in English; bilingual presentation (English and Arabic). Reading and comprehension sufficient for engagement
No prior branding experience required.
Upon Completion
Earn your Empire Upscale 01-Core Certificate in Branding Foundations. A prestigious credential that validates your foundational command.
Earn your Empire Upscale 01-Core Certificate in Branding Foundations. A prestigious credential that validates your foundational command.
Admission Requirements
Upon Completion
Admission Requirements
Upon Completion
02-Advanced
Brand Management
Brand Management
Nadine Fayed, CEO LongeBlack
Nadine Fayed, CEO LongeBlack
In this 02-Advanced level, compare local and global brand management: strategist vs manager roles, internal culture, customer journeys, market positioning, development standards. Grasp brand architecture, service excellence, competitor analysis, innovation without equity loss, global naming and logo protocols. Graduates deliver culminating projects positioning local brands globally: strategy roadmaps, culture maps, journey designs, naming options. Impeccable groundwork for brand stewardship or executive roles in premium environments.
In this 02-Advanced level, compare local and global brand management: strategist vs manager roles, internal culture, customer journeys, market positioning, development standards. Grasp brand architecture, service excellence, competitor analysis, innovation without equity loss, global naming and logo protocols. Graduates deliver culminating projects positioning local brands globally: strategy roadmaps, culture maps, journey designs, naming options. Impeccable groundwork for brand stewardship or executive roles in premium environments.
6 weeks, 1 session/week, 2 hrs/session, 12 hours mastery
6 weeks, 1 session/week, 2 hrs/session, 12 hours mastery
Pre Requisites
Pre Requisites
01-Core Certificate in Branding Foundations
01-Core Certificate in Branding Foundations
Upon Completion
Upon Completion
Earn your Empire Upscale 02-Advanced Certificate in Branding Management. A prestigious credential validating your advanced command.
Earn your Empire Upscale 02-Advanced Certificate in Branding Management. A prestigious credential validating your advanced command.
Pre Requisites
Upon Completion
03-Pro
Luxury Brand Management
Luxury Brand Management
Nadine Fayed, CEO LongeBlack
Nadine Fayed, CEO LongeBlack
Immerse in luxury craft: psychology, authentic narratives, and sensorial experiences define premium markets through real local luxury clients. Develop expertise in storytelling mastery, visual and verbal identities, competitor frameworks, and client journey design. Culminate with a rigorous panel judging your mastery project. Graduates emerge with strategies that propel premium brands forward, ready for client-facing specialist or brand strategist roles.
Immerse in luxury craft: psychology, authentic narratives, and sensorial experiences define premium markets through real local luxury clients. Develop expertise in storytelling mastery, visual and verbal identities, competitor frameworks, and client journey design. Culminate with a rigorous panel judging your mastery project. Graduates emerge with strategies that propel premium brands forward, ready for client-facing specialist or brand strategist roles.
6 weeks, 1 session/week, 2 hrs/session, 12 hours mastery
6 weeks, 1 session/week, 2 hrs/session, 12 hours mastery
Pre Requisites
01-Core Certificate in Branding Foundations and 02-Advanced Certificate in Branding Management.
01-Core Certificate in Branding Foundations and 02-Advanced Certificate in Branding Management.
Upon Completion
Earn your Empire Upscale 03-Pro Certificate in Luxury Brand Management. A prestigious credential validating your pro command.
Earn your Empire Upscale 03-Pro Certificate in Luxury Brand Management. A prestigious credential validating your pro command.
Pre Requisites
Upon Completion
Pre Requisites
Upon Completion
04-Master
Luxury Masterclass
Luxury Masterclass
Mohamed Samman, Director of Strategy LongeBlack
Mohamed Samman, Director of Strategy LongeBlack
The Upscale Masterclass. Exclusive to the elite few who conquer Levels 1-3. Offered exclusively by invitation, and granted free of charge to the highest-achieving students of Level 3. In this pinnacle 04-Master level, conquer global luxury benchmarks via real cases from titans: Rolex, Maybach, Mansory, Lamborghini. Dominate equity fortress, build, protect, innovate without fracture. Command strategic supremacy: sub-branding, personalization, limited editions. Culminate wielding full framework from diagnosis to unbreakable equity rule. Graduates seize guaranteed job offers, ascending to visionary command of the world's elite luxury empires.
The Upscale Masterclass. Exclusive to the elite few who conquer Levels 1-3. Offered exclusively by invitation, and granted free of charge to the highest-achieving students of Level 3. In this pinnacle 04-Master level, conquer global luxury benchmarks via real cases from titans: Rolex, Maybach, Mansory, Lamborghini. Dominate equity fortress, build, protect, innovate without fracture. Command strategic supremacy: sub-branding, personalization, limited editions. Culminate wielding full framework from diagnosis to unbreakable equity rule. Graduates seize guaranteed job offers, ascending to visionary command of the world's elite luxury empires.
4 weeks, 1 session/week, 3 hrs/session, 12 hours mastery
4 weeks, 1 session/week, 3 hrs/session, 12 hours mastery
Pre Requisites
01-Core Certificate in Branding Foundations, 02-Advanced Certificate in Branding Management and 03-Pro Certificate in Luxury Brand Management.
01-Core Certificate in Branding Foundations, 02-Advanced Certificate in Branding Management and 03-Pro Certificate in Luxury Brand Management.
Upon Completion
Claim your Empire Upscale 04-Master Certificate in Luxury Brand Management Masterclass. The ultimate credential crowning you commander of global luxury empires.
Claim your Empire Upscale 04-Master Certificate in Luxury Brand Management Masterclass. The ultimate credential crowning you commander of global luxury empires.
Pre Requisites
Upon Completion
Pre Requisites
Upon Completion
TUITION
Brand Management
Brand Management
LEVEL 1
LEVEL 1
LEVEL 1
15,000 EGP
15,000 EGP
15,000 EGP
LEVEL 2
LEVEL 2
LEVEL 2
35,000 EGP
35,000 EGP
35,000 EGP
LEVEL 3
LEVEL 3
LEVEL 3
50,000 EGP
50,000 EGP
50,000 EGP
LEVEL 4
LEVEL 4
LEVEL 4
120,000 EGP
120,000 EGP
120,000 EGP