Expertise
Architect | Founder and CEO of Memakaia
About this Program
A rigorous three-level pathway that takes candidates from essential design foundations to the strategic application of architecture and interior design as commercial and brand-building assets. It equips participants with the expertise to differentiate their offerings, elevate client value, and outperform competitors in the Egyptian market.

01-Core
Makhlouf Emad, Architect | Founder and CEO of Memakaia
Makhlouf Emad, Architect | Founder and CEO of Memakaia
This level provides a practical foundation in architectural and interior design project analysis. From the first session, candidates learn how to interpret client briefs, establish realistic project timelines, and identify the functional and aesthetic requirements that shape successful design outcomes.
Designed for both aspiring designers and professionals whose work intersects with the built environment, the course is also relevant to client-facing teams, project coordinators, real-estate professionals, marketers, suppliers, and business-development specialists. Participants gain the vocabulary, confidence, and practical perspective needed to communicate effectively with architects, interior designers, contractors, and clients and to contribute more meaningfully to design-related decisions.
Through residential, administrative, commercial, industrial, and hospitality case contexts, candidates explore how design priorities vary by sector. They learn to ask the right questions to uncover client needs, whether working alongside an architectural consultancy or directly with a commercial client.
The level also introduces the essentials of client management, including coordinating appointments, navigating schedule changes, and building productive, long-term client relationships.
Throughout the course, participants develop a structured approach to architectural and interior design projects, enabling them to make more informed decisions and avoid repeating ineffective practices. Mid-course crisis simulations provide hands-on experience in reallocating responsibilities, responding to unexpected challenges, and adapting when project circumstances change.
This level provides a practical foundation in architectural and interior design project analysis. From the first session, candidates learn how to interpret client briefs, establish realistic project timelines, and identify the functional and aesthetic requirements that shape successful design outcomes.
Designed for both aspiring designers and professionals whose work intersects with the built environment, the course is also relevant to client-facing teams, project coordinators, real-estate professionals, marketers, suppliers, and business-development specialists. Participants gain the vocabulary, confidence, and practical perspective needed to communicate effectively with architects, interior designers, contractors, and clients and to contribute more meaningfully to design-related decisions.
Through residential, administrative, commercial, industrial, and hospitality case contexts, candidates explore how design priorities vary by sector. They learn to ask the right questions to uncover client needs, whether working alongside an architectural consultancy or directly with a commercial client.
The level also introduces the essentials of client management, including coordinating appointments, navigating schedule changes, and building productive, long-term client relationships.
Throughout the course, participants develop a structured approach to architectural and interior design projects, enabling them to make more informed decisions and avoid repeating ineffective practices. Mid-course crisis simulations provide hands-on experience in reallocating responsibilities, responding to unexpected challenges, and adapting when project circumstances change.
4 weeks, 1 session/week, 2h/session. Begins on Sunday, November 8th, from 7:30 PM to 9:30 PM. Classes take place every Sunday at the same time.
4 weeks, 1 session/week, 2h/session. Begins on Sunday, November 8th, from 7:30 PM to 9:30 PM. Classes take place every Sunday at the same time.
Tuition Fees
Tuition Fees
Tuition Fees
9,000 EGP
9,000 EGP
9,000 EGP
Admission Requirements
A background in architecture or interior design is preferred but not required. Those without prior experience in either field are welcome to attend to explore the discipline.
Lecture content and assessments delivered in English; bilingual presentation (English and Arabic).
A background in architecture or interior design is preferred but not required. Those without prior experience in either field are welcome to attend to explore the discipline.
Lecture content and assessments delivered in English; bilingual presentation (English and Arabic).
Upon Completion
Earn your Empire Upscale 01-Core Certificate in Architecture and Interior Design Foundations. A prestigious credential that validates your foundational command.
Earn your Empire Upscale 01-Core Certificate in Architecture and Interior Design Foundations. A prestigious credential that validates your foundational command.
Admission Requirements
Upon Completion
Admission Requirements
Upon Completion

02-Advanced
Strategic Application and Advanced Analysis
Strategic Application and Advanced Analysis
Makhlouf Emad
Makhlouf Emad
Architect | Founder and CEO of Memakaia
Architect | Founder and CEO of Memakaia
Building on Level 1, candidates explore how architecture and interior design can express brand identity and shape customer experience. Topics include spatial storytelling, customer journeys, visual identity in physical spaces, and the relationship between design decisions and customer behavior.
Through local and international case studies, candidates examine how these principles are applied and use them to inform contemporary projects. The goal is to develop a coherent design outcome that responds to the brief. Candidates use a range of tools and methods while developing the strategic thinking needed to create spaces that meet today’s expectations.
Building on Level 1, candidates explore how architecture and interior design can express brand identity and shape customer experience. Topics include spatial storytelling, customer journeys, visual identity in physical spaces, and the relationship between design decisions and customer behavior.
Through local and international case studies, candidates examine how these principles are applied and use them to inform contemporary projects. The goal is to develop a coherent design outcome that responds to the brief. Candidates use a range of tools and methods while developing the strategic thinking needed to create spaces that meet today’s expectations.
4 weeks
4 weeks
Tuition Fees
Tuition Fees
Tuition Fees
TBD
TBD
TBD
Pre Requisites
Pre Requisites
01-Core Certificate in Architecture and Interior Design Foundations.
01-Core Certificate in Architecture and Interior Design Foundations.
Upon Completion
Upon Completion
Earn your Empire Upscale 02-Advanced Certificate in Strategic Application of Architecture and Interior Design. A prestigious credential validating your advanced command.
Earn your Empire Upscale 02-Advanced Certificate in Strategic Application of Architecture and Interior Design. A prestigious credential validating your advanced command.
Pre Requisites
Upon Completion

03-Master
Makhlouf Emad, Architect | Founder and CEO of Memakaia
Makhlouf Emad, Architect | Founder and CEO of Memakaia
The Upscale Masterclass. Architecture as a managed business, brand asset, and strategic growth system. Exclusive to the elite few who conquer Levels 1-2. Offered exclusively by invitation, and granted free of charge to the highest-achieving students of Level 2.
Explore the governance, policies, and operational frameworks that protect architectural value and enable it to grow without losing consistency. Topics include brand architecture, transition playbooks, design governance, operational standards, and the financial and intellectual property implications of design decisions.
Examine architecture and interior design as luxury, cultural, and commercial systems. Through advanced design work, candidates explore how to measure impact using relevant KPIs, develop viable business models, shape a private practice strategy, and build a distinctive long term market position.
By the end of this level, candidates will be equipped to lead beyond the design brief: creating spaces that strengthen brand equity, protect intellectual property, deliver measurable value, and support sustainable business growth.
The Upscale Masterclass. Architecture as a managed business, brand asset, and strategic growth system. Exclusive to the elite few who conquer Levels 1-2. Offered exclusively by invitation, and granted free of charge to the highest-achieving students of Level 2.
Explore the governance, policies, and operational frameworks that protect architectural value and enable it to grow without losing consistency. Topics include brand architecture, transition playbooks, design governance, operational standards, and the financial and intellectual property implications of design decisions.
Examine architecture and interior design as luxury, cultural, and commercial systems. Through advanced design work, candidates explore how to measure impact using relevant KPIs, develop viable business models, shape a private practice strategy, and build a distinctive long term market position.
By the end of this level, candidates will be equipped to lead beyond the design brief: creating spaces that strengthen brand equity, protect intellectual property, deliver measurable value, and support sustainable business growth.
4 weeks
4 weeks
Tuition Fees
Tuition Fees
Tuition Fees
TBD
TBD
TBD
Pre Requisites
01-Core Certificate in Architecture and Interior Design Foundations and 02-Advanced Certificate in Strategic Application of Architecture and Interior Design.
01-Core Certificate in Architecture and Interior Design Foundations and 02-Advanced Certificate in Strategic Application of Architecture and Interior Design.
Upon Completion
Claim your Empire Upscale 03-Master Certificate in Architecture and Interior Design Masterclass. The ultimate credential crowning you commander of global luxury empires.
Claim your Empire Upscale 03-Master Certificate in Architecture and Interior Design Masterclass. The ultimate credential crowning you commander of global luxury empires.
Pre Requisites
Upon Completion
Pre Requisites
Upon Completion
TUITION
Architecture and Interior Design
Architecture and Interior Design

LEVEL 1
LEVEL 1
LEVEL 1
Core
Core
Core
9,000 EGP
9,000 EGP
9,000 EGP

LEVEL 2
LEVEL 2
LEVEL 2
TBD
TBD
TBD

LEVEL 3
LEVEL 3
LEVEL 3
TBD
TBD
TBD

